Founded in 2012 by Lucy Carr-Ellison and Jemima Jones, Tart London creates bespoke shoot catering to feed some of the most influential names in the fashion industry including Kate Moss, Sienna Miller, Cara Delevingne, Gisele Bundchen and Eddie Redmayne. In February 2016, Lucy and Jemima were made regular food columnists for the Evening Standard’sweekly publication, ES Magazine. Alongside writing the weekly recipe column, Tart London have published ‘A Love of Eating’ with Square Peg which was released in Spring 2018.
In October 2019, Jemima Jones and Lucy Carr-Ellison, launched Wild by Tart at Eccleston Yards. Wild by Tart is a neighbourhood restaurant, housed in a former power station and coal store. Alongside the restaurant, there is a bar, deli, juice and coffee kiosk, retail store, events space and photography studio.