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The Volvo Giant Tipi


Look out for the Giant Tipi in the Main Arena, where our official automotive partner, Volvo, will offer a host of fun activities for all the family:

  • Get ready to tackle their giant web as you work through the course
  • Check in to the Bug Hotel and have a go at making the perfect environment for creepy crawlies to call home
  • Visit their arts and crafts station where you can get hands on making a creature outfit to get into the festival spirit
  • Take on the British Triathlete Federation athletes and try and beat their transition time getting from swim, to run to bike as quickly as possible

Whichever way you want to spend time with your nearest and dearest, Volvo will help festival-goers create family memories that last a lifetime.

About Volvo Cars

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 642,253 cars in 2018 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. 

In 2017, Volvo Cars employed on average approximately 38,000 (30,400) full-time employees. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), South Carolina (US), Chengdu and Daqing (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).

The UK is Volvo’s fourth largest global market, behind China, the US and Sweden. In 2018, Volvo Car UK achieved sales of over 50,000 new cars in the UK – its highest total in 28 years.

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